Case study · Mid-Market & Investor-Backed Companies
Aligning strategy, leadership structure and growth priorities
Moncel
A strategy and leadership-structure engagement that narrowed growth priorities and added management capacity for delivery.
Challenge
A growing organisation needed to refine its strategic north star, simplify priorities and build the management structure required to execute.
Growth had created a need to refine the organisation’s strategic north star, clarify its value propositions and reduce a broad set of competing priorities.
Internal strategic messages needed to become simpler and more consistent so leaders and teams could focus on the same growth outcomes.
The management structure and recruitment plan also had to catch up with the organisation’s ambitions and give the agreed priorities enough leadership capacity.
Approach
Refine the proposition. Facilitated strategic planning that refined the north star, goals and value propositions around the organisation’s growth priorities.
Align the leadership message. Simplified and aligned strategic messages so the leadership group could focus the wider organisation on a coherent set of choices.
Design for execution. Connected the strategic objectives to management-structure design, executive coaching and recruitment for the required leadership roles.
Growth alignment
From north star to leadership capacity
The engagement treated strategy, communication, structure and recruitment as one connected execution problem.- 01
Refine the north star
Clarify the organisation’s direction, goals and distinctive value propositions.
- 02
Set growth priorities
Narrow attention to the choices most likely to produce performance gains.
- 03
Align the message
Simplify internal strategic communication so teams hear one coherent direction.
- 04
Build the structure
Design and recruit the management capacity required to execute the priorities.
Outcomes
The engagement sharpened the organisation’s strategic objectives, aligned internal messages and concentrated attention on growth-driven priorities.
The management structure expanded with the strategy: the leadership team doubled in size in less than six months to support execution.
- Clearer strategic objectives
- Aligned leadership
- Expanded management capability